The last jacket you’ll ever buy?

If there’s one thing we love more than anything else about Norwegian brand, Amundsen, it’s that they want you to give their stuff a hammering. This isn’t gossamer-thin gear for ultra-runners -– it’s tough, long-lasting outdoor armour for people who are on the mountain day-in, day-out. This tasty new Vidda jacket is made from Ventile, a densely woven organic cotton that was first developed in the mid-20th century. There are a lot of myths around Ventile’s history, but what isn’t in doubt is the incredible performance of this premium fabric. It’s silent, windproof, highly water-resistant, and more breathable than just about any other shell fabric. It doesn’t have any coatings or chemical treatments, so it won’t wear out with hard use – though it will look better with plenty of dirt on it. Amundsen’s gear is ruthlessly tested by outdoor athletes and extreme adventurers, and they say they’ve never come across a material like it. This could well be the last jacket you ever buy.